BMW Group

Automotive industry

With our BMW, MINI, Rolls-Royce and BMW Motorrad brands, we are the world's leading provider of customised premium mobility and services. Our team consists of over 150,000 creative minds worldwide, all of whom have one thing in common: Passion! Passion for future technologies and enthusiasm for innovative ideas. In order to continue our pioneering work, we are constantly on the lookout for visionaries who want to share their passion with us and tackle the technological challenges of our time.

With our BMW, MINI, Rolls-Royce and BMW Motorrad brands, we are the world's leading provider of customised premium mobility and services. Our team consists of over 150,000 creative minds worldwide, all of whom have one thing in common: Passion! Passion for future technologies and enthusiasm for innovative ideas. In order to continue our pioneering work, we are constantly on the lookout for visionaries who want to share their passion with us and tackle the technological challenges of our time.

Company information

Number of employees

159,000

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Benefits

Upcoming events

You will find BMW Group at the following events in 2025

Welcome to the MOC Event Centre in Munich! Look forward to exciting tech presentations on four stages, inspiring speakers and leading companies from the IT industry. An unforgettable experience awaits you in the Bavarian metropolis, where tradition meets innovation!

Current jobs

There are 0 Jobs with BMW Group. Take a look at other jobs available at BMW Group to.

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Upcoming lectures

There are 2 Lectures from BMW Group.

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Trade fair information

You can find us at these events

Welcome to the MOC Event Centre in Munich! Look forward to exciting tech presentations on four stages, inspiring speakers and leading companies from the IT industry. An unforgettable experience awaits you in the Bavarian metropolis, where tradition meets innovation!

Current jobs

There are 0 Jobs.

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Lecture information

What can you look forward to?

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Lectures 2024

Here you can find our past lectures incl. video

GenAI-Powered Rewards for CO₂-Conscious Charging and Efficient Driving

How to empower drivers to adopt more efficient driving practices through an AI-generated artwork challenge? How gamified reward system and personalized feedback in a mobile app drive willingness to charge during CO2-optimal times? By drawing insights from pilot studies as part of our research project with BMW customers, we showcase digital features of a motivational concept designed to encourage eco-friendly behaviour. Let us delve into the intersection of AI, user engagement, and sustainable mobility solutions!

Jörg Hetterich

  • Predevelopment Lead: Digital Sustainable Experience | Technical Product Design Energy, Sustainable and Urban Mobility

Junianna Tsatsarnaya

  • PhD Candidate ProMotion

From Idea to Impact: Leveraging LLMs for Innovation Processes

LLMs verändern die Kreativität grundlegend und revolutionieren, wie wir Probleme lösen. Sie vereinfachen komplexe Aufgaben, eröffnen neue Ausdrucksformen und beschleunigen Innovationen in verschiedensten Bereichen – von der Ideenfindung bis hin zur Produktentwicklung. Die Teilnehmenden erhalten Einblicke, wie BMW LLMs einsetzt, um menschliche Fähigkeiten zu erweitern und Innovationen voranzutreiben.

Sebastian Maier

  • PhD with ProMotion on GenAI for innovation processes

Speaker Info

Sebastian Maier

  • PhD with ProMotion on GenAI for innovation processes
  • BMW Group

Junianna Tsatsarnaya

  • PhD Candidate ProMotion
  • BMW Group

Jörg Hetterich

  • Predevelopment Lead: Digital Sustainable Experience | Technical Product Design Energy, Sustainable and Urban Mobility
  • BMW Group

Our media library

Here you can find presentations from past events

Podcast

You can find exciting podcast episodes here

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