With our BMW, MINI, Rolls-Royce and BMW Motorrad brands, we are the world's leading provider of customised premium mobility and services. Our team consists of over 150,000 creative minds worldwide, all of whom have one thing in common: Passion! Passion for future technologies and enthusiasm for innovative ideas. In order to continue our pioneering work, we are constantly on the lookout for visionaries who want to share their passion with us and tackle the technological challenges of our time.
With our BMW, MINI, Rolls-Royce and BMW Motorrad brands, we are the world's leading provider of customised premium mobility and services. Our team consists of over 150,000 creative minds worldwide, all of whom have one thing in common: Passion! Passion for future technologies and enthusiasm for innovative ideas. In order to continue our pioneering work, we are constantly on the lookout for visionaries who want to share their passion with us and tackle the technological challenges of our time.
You will find BMW Group at the following events in 2025
Welcome to the MOC Event Centre in Munich! Look forward to exciting tech presentations on four stages, inspiring speakers and leading companies from the IT industry. An unforgettable experience awaits you in the Bavarian metropolis, where tradition meets innovation!
Welcome to the MOC Event Centre in Munich! Look forward to exciting tech presentations on four stages, inspiring speakers and leading companies from the IT industry. An unforgettable experience awaits you in the Bavarian metropolis, where tradition meets innovation!
How to empower drivers to adopt more efficient driving practices through an AI-generated artwork challenge? How gamified reward system and personalized feedback in a mobile app drive willingness to charge during CO2-optimal times? By drawing insights from pilot studies as part of our research project with BMW customers, we showcase digital features of a motivational concept designed to encourage eco-friendly behaviour. Let us delve into the intersection of AI, user engagement, and sustainable mobility solutions!
LLMs verändern die Kreativität grundlegend und revolutionieren, wie wir Probleme lösen. Sie vereinfachen komplexe Aufgaben, eröffnen neue Ausdrucksformen und beschleunigen Innovationen in verschiedensten Bereichen – von der Ideenfindung bis hin zur Produktentwicklung. Die Teilnehmenden erhalten Einblicke, wie BMW LLMs einsetzt, um menschliche Fähigkeiten zu erweitern und Innovationen voranzutreiben.
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