Meta
Media/Internet
We are creating the future of human connection and the technology that enables it.
Our products provide a platform for more than 3 billion people around the world to exchange ideas and support each other.
When Facebook was founded in 2004, it revolutionised the way people connect and exchange information. Apps such as Messenger, Instagram and WhatsApp have given billions of people new ways to communicate. Now Meta is overcoming the limits of two-dimensionality and focussing on immersive experiences such as augmented, virtual and mixed reality to make an important contribution to the further development of social technologies.
ITCS Frankfurt 29.11.2024 Recap
As marketers we always look for the most efficient measures. But is that really the essence in the long-run?! Or is it even better to put efficiency and effectiveness together. Creativity is about visualization but also about raising the ceiling. Latest research states that 42% of marketeers do little or no test & learn on creative. AI will allow you as a marketeer to focus on innovation and strategy while AI will get you these creative assets to increase effectiveness. We still focus our actions on increasing efficiency. But this could keep us too short. Efficiency gains in one department could result in inefficiency in another. That is why we need to embrace effectiveness over efficiency.
Group Director DACH & EMEA | Commerce, Marketplaces & Disruptors / VCs
Meisengasse 11
60313 Frankfurt am Main
info@it-cs.io
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